Sustainability Model in Football: Maximizing Success through a Holistic Approach
- Dominik Thalhammer
- Aug 9, 2024
- 3 min read
Updated: Mar 25
Introduction:
In a business where every football club's priority revolves around three points every weekend, it is easy to lose sight of what the game is truly about. It is about people, emotions, and connection. This is a fact. However, it is also about growth, development, and processes. A common problem in the industry is that winning or losing becomes the primary key performance indicator for many teams, resulting in a high number of coach dismissals. Unfortunately, the concept of sustainability in football is often overlooked. This article aims to shed light on the importance of sustainability in football and present a holistic approach to maximizing success. While this model is not exhaustive or definitive, it emphasizes considering not just the "what" but also the "how" and the "why" to enhance the probability of success. This approach can be applied to all aspects within a club and should be viewed as an ongoing cycle of renewal.

Sustainablitiy model in football: WHY - HOW - WHAT
"Why": Philosophy and Corporate Culture
"The one who has a why can bear almost any how." - Friedrich Nietzsche
Establishing a clear understanding of the "why" behind sustainability in football is of paramount importance. Every individual within the club, from players to staff, must fully comprehend and embody this philosophy. It defines the purpose of the club and serves as the driving force behind daily work. Adopting a player-centric approach, the focus should be on emphasizing identity, values, and placing the player at the center of decision-making. Developing a robust corporate culture that goes beyond surface-level statements and clichés is essential for long-term success in the market.
"How": Implementation Strategies
"It's not about ideas. It's about making ideas happen." - Scott Belsky
Effective implementation is the key to turning sustainability into a reality. This requires a clear methodology that allows for reproducibility and consistent results.

Sagrada Familia in Barcelona
In navigating the complexities of football, incorporating tools and understanding individual learning processes is crucial to create a conducive learning environment. Additionally, fostering a leadership culture that extends beyond the coach becomes vital for all management levels within the club. This culture should encompass care, guidance, and discipline, promoting a supportive environment for growth.
"What": Performance and Results
"If you can't measure it, you can't improve it" - Peter Drucker
You can talk about many things in football, such as inverted fullbacks, positional superiorities in positional play, or pressing. But in the end, it's not about ideological beliefs, but about effectiveness and impact. The question is, are we doing the right things? To assess the effectiveness, for example, of a game plan, clear goals are needed. Only then can effectiveness be evaluated. Was the matchday strategy the right one? Who judges this?
However, the pitch remains the battleground where success is ultimately gauged, excelling requires more than just showing up. A strategic blueprint that includes guidelines and a clear vision is necessary to envision the future. Adaptability becomes a necessity in addressing both predictable and unpredictable changes over time. As mentioned before performance management plays a crucial role, focusing on developing a game model, identifying effective benchmarks, and ensuring efficient training implementation, content delivery, and match planning. Moreover, investing in coach and staff development and keeping up with modern trends and future projections contributes to sustainable success in football.

Evaluation of processes through KPIs and verification of effectiveness
Conclusion:
Sustainability in football involves adopting a holistic approach that encompasses the underlying philosophy, effective implementation strategies, and a focus on performance and results. By embracing a player-centric mindset, nurturing a learning environment, and incorporating adaptable strategies, clubs can maximize their chances of success while creating a sustainable future for the sport. It is through this holistic approach that the true potential of sustainability in football can be realized.
In a business where every football club's priority revolves around three points every weekend, it is easy to lose sight of what the game is truly about. It is about people, emotions, and connection. This is a fact. However, it is also about growth, development, and processes. A common problem in the industry is that winning or losing becomes the primary key performance indicator for many teams, resulting in a high number of coach dismissals. Unfortunately, the concept of sustainability in football is often overlooked. This article aims to shed light on the importance of sustainability in football and present a holistic approach to maximizing success. While this model is not exhaustive or definitive, it emphasizes considering not just the "what" but also the "how" and the "why" to enhance the probability of success. This approach can be applied to all aspects within a club and should be viewed as an ongoing cycle of renewal.
Commentaires